Claire Madden, author of “Hello Gen Z: “Engaging the Generation of Post-Millennials"
Key focus areas to lure these new talents into the office buildings, will be inclusion, flexibility, individualism, entrepreneurship, well-being, purpose and personal development. As the Barco ClickShare Hybrid Meeting Survey points out, young generations clearly consider hybrid work as a true differentiator, especially since the pandemic. They want flexibility and agility from their employer and want to be able to decide when and where they work. But why is it so important for companies who want to innovate to attract Gen Z employees?
Our workforce is evolving. By 2025 Millennials and Generation Z – people born from the 1980s onwards – will comprise nearly 60% of all employees. These younger generations are the least engaged in the workforce, and they change jobs more often too. As the first digital and global generations, they also own the latest and greatest in personal devices and have high expectations for a company’s tech stack. They have location-independent careers, create innovative venue streams and find new ways to define work. In short, employers will need to put in the extra time and effort to attract and retain these new workers.
When you come to think of it, the younger generations, with their new ways of thinking, research and communication, bring much-needed revolutionary and innovative ways of working into the workplace. The up-and-coming generation has the power to change.
- Gen Z grew up in an era of massive disruption, the age of computers, smartphones and they communicate via social media and internet. Living in a post-recession society, youngsters are flexible and inspired to recreate the world they live in. They thrive on change and novelties. They don’t follow trends but create their own. Using their special transformative forces in a work environment, makes Gen Z members potentially strong pillars for innovation.
- Fierce and bold like Billie Eilish, Greta Thunberg or Malala Yousafzai. Gen Z sees the bigger picture, they are caring and critical. They are very loyal to brands who value honesty, authenticity and integrity. With a big heart for people and planet, their idealism can challenge the way employers do business, create products, and develop solutions. What about sustainability and inclusivity? Gen Z has a passion for problem solving and requires commitment for environment and society in every step of the processes.
- Gen Z thinks, researches and acts differently because of their expertise with digital technology, their intuitive approach to mobile computing and the way they process data. They all create and publish content, shape their creative ideas into memes, movies, posts daily. Technology is a playground where ideas come to life. Digital is an extension of the real world, not an escape of it. AR, VR, metaverse: digital is slowly integrated in every aspect of our life and possibilities are endless. The Varkey Foundation in London interviewed more than 20,000 young people from 20 countries. They concluded that 84% believe that technology can help build a better tomorrow. In short, Gen Z strongly believes that the key to future innovation lies in transformative technology, even more so than the other generations.
NGA Human Resources, Anita Lettink, Sept 2019
Organizations need the fresh perspectives, the views on technology and new digital skills of the youngsters to thrive and grow into a new digital future and bring those solutions, products and services that our future society will actually need.
Allowing Gen Z’s new ideas to grow and develop under the expertise of and in collaboration with the industry expertise, maturity and knowledge from older generations might very well be the key to success and future growth. Businesses should recognize the power of cross-generational project teams and multi-generational collaboration. Bringing together digital skills of Generation Z and the guidance and coaching of more senior colleagues, creates winning teams.
Key focus areas to lure these new talents into the office buildings, will be inclusion, flexibility, individualism, entrepreneurship, well-being, purpose and personal development. As the Barco ClickShare Hybrid Meeting Survey points out, young generations clearly consider hybrid work as a true differentiator, especially since the pandemic. They want flexibility and agility from their employer and want to be able to decide when and where they work. But why is it so important for companies who want to innovate to attract Gen Z employees?
Claire Madden, author of “Hello Gen Z: “Engaging the Generation of Post-Millennials"
Our workforce is evolving. By 2025 Millennials and Generation Z – people born from the 1980s onwards – will comprise nearly 60% of all employees. These younger generations are the least engaged in the workforce, and they change jobs more often too. As the first digital and global generations, they also own the latest and greatest in personal devices and have high expectations for a company’s tech stack. They have location-independent careers, create innovative venue streams and find new ways to define work. In short, employers will need to put in the extra time and effort to attract and retain these new workers.
- Fierce and bold like Billie Eilish, Greta Thunberg or Malala Yousafzai. Gen Z sees the bigger picture, they are caring and critical. They are very loyal to brands who value honesty, authenticity and integrity. With a big heart for people and planet, their idealism can challenge the way employers do business, create products, and develop solutions. What about sustainability and inclusivity? Gen Z has a passion for problem solving and requires commitment for environment and society in every step of the processes.
- Gen Z thinks, researches and acts differently because of their expertise with digital technology, their intuitive approach to mobile computing and the way they process data. They all create and publish content, shape their creative ideas into memes, movies, posts daily. Technology is a playground where ideas come to life. Digital is an extension of the real world, not an escape of it. AR, VR, metaverse: digital is slowly integrated in every aspect of our life and possibilities are endless. The Varkey Foundation in London interviewed more than 20,000 young people from 20 countries. They concluded that 84% believe that technology can help build a better tomorrow. In short, Gen Z strongly believes that the key to future innovation lies in transformative technology, even more so than the other generations.
When you come to think of it, the younger generations, with their new ways of thinking, research and communication, bring much-needed revolutionary and innovative ways of working into the workplace. The up-and-coming generation has the power to change.
- Gen Z grew up in an era of massive disruption, the age of computers, smartphones and they communicate via social media and internet. Living in a post-recession society, youngsters are flexible and inspired to recreate the world they live in. They thrive on change and novelties. They don’t follow trends but create their own. Using their special transformative forces in a work environment, makes Gen Z members potentially strong pillars for innovation.
Allowing Gen Z’s new ideas to grow and develop under the expertise of and in collaboration with the industry expertise, maturity and knowledge from older generations might very well be the key to success and future growth. Businesses should recognize the power of cross-generational project teams and multi-generational collaboration. Bringing together digital skills of Generation Z and the guidance and coaching of more senior colleagues, creates winning teams.
Organizations need the fresh perspectives, the views on technology and new digital skills of the youngsters to thrive and grow into a new digital future and bring those solutions, products and services that our future society will actually need.